Ju-Ju-Be was started by the dynamic duo of diaper bags. Despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function are not mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else said that diaper bags aren’t rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun! Ju-Ju-Be has donated more than $100,000 to various foundations that are committed to raising breast cancer awareness. Ju-Ju-Be bags are available at premium boutiques everywhere including Nordstrom, Buy Buy Baby and www.ju-ju-be.com. Ju-Ju-Be is now available at all Mothercare outlets and online @ mothercare.com.sg.