Learn Through Play With ELC Baby and Toddler Toys

Toys aren’t just for having fun and spending quality time with your little one – they’re how your child learns and develops during the crucial early years of their life. Whether it’s wooden blocks or rattles or arts and crafts, toys enable your child to develop a whole host of skills and capabilities through fun and play.

ELC, or Early Learning Centre, is a leading British toy brand dedicated to helping children develop essential skills through fun, educational toys. Designed to engage children of all ages and abilities, from infants to 3-year-olds and beyond, their toys help develop your child’s motor skills, critical thinking, sensory skills, and more. Shop ELC toys now at Mothercare Singapore and bring home the joy of learning and creativity.

An Exciting Range of Toys for Every Age

ELC offers a diverse range of toys that cater to different age groups and developmental needs, including:

  • Baby & Toddler Toys: In the baby and toddler stages, your child is still orienting themselves to all sorts of new inputs and experiences. Sensory toys, plushies, activity cubes, wooden toys, and more are designed to engage the senses and promote holistic development, laying strong foundations for their development down the road.
  • Pretend Play Toys: Pretend play is key to nurturing your child’s creativity, storytelling, social, and communication skills. Pretend play toys allow them to immerse in whole new worlds driven by their imagination, whether that’s shopping at the store (like mummy and daddy!) or playing doctor to their favourite stuffies.
  • Learning & Creativity Toys: One of the best ways to teach a child new information is to use the power of fun. From puzzles to card games to play dough, ELC toys prompt cognitive development, problem-solving skills, and hand-eye coordination in infants and toddlers alike.
  • Sports & Outdoor Toys: Outdoor play exposes your child to new environments and sensations, while boosting their motor skills, decision-making capabilities, and general health. Sand and water tables, bubble machines, scooters, and more make outdoor play with little ones a breeze.

Here at Mothercare Singapore, we're proud to offer an extensive range of kids toys to help your child learn, grow, and thrive. From stimulating puzzles to captivating activity cubes, our ELC collection has everything you need to foster your child's development and spark their imagination. Shop now and give your little one the gift of learning and fun with ELC. Cart out from our online store with a minimum spend of $60, and enjoy free delivery to your address in Singapore.

Unsure which ELC toy meets your child’s needs the best? Simply get in touch with our friendly Digital Nursing Advisors (DNA) via Whatsapp to get complimentary advice and product recommendations on the best age-by-age toys for kids. You can also visit a Mothercare Singapore store near you to check out our ELC toy selection in person.

Frequently Asked Questions About ELC Toys

What does the ELC in ELC Toys stand for?

The ELC in ELC Toys stands for Early Learning Centre. ELC is a reputable British brand that focuses on creating high-quality, educational toys designed to help children develop essential skills through engaging and interactive play experiences. With over 40 years of experience in toy making, ELC has become a trusted name in the world of early childhood learning, offering a diverse range of toys that cater to different age groups and developmental needs.

Are ELC toys non-toxic?

Yes. ELC toys are made from high-quality, non-toxic materials that are safe for your child to play with. ELC adheres to strict safety standards to ensure that all of their toys meet international guidelines for children's products. By prioritising your child's safety, ELC ensures that you can have peace of mind while your little one explores and learns during playtime.

What are the benefits of puzzles in early childhood development?

Puzzles such as those offered by ELC have numerous benefits for early childhood development. They help enhance cognitive skills, problem-solving abilities, fine motor skills, hand-eye coordination, and concentration. Puzzles also provide opportunities for social interaction, as children can work together to complete them, improving communication and teamwork skills. Additionally, puzzles can boost self-esteem and confidence, as children feel a sense of accomplishment when they successfully finish a puzzle. Finally, puzzles are a great bonding experience for the entire family to enjoy together.