Shop Melissa & Doug Write A Mats
& More at Mothercare Singapore

As a parent, it can be quite difficult to know how much is too much when it comes to giving your children the best ‘leg up’ in life. And while it might be tempting to overflow their schedules with all kinds of after-school programs to help their progression, it may become a little overwhelming for both you and your little one.

After all kids need to sometimes just be kids! And with these amazing open-ended toys from Melissa & Doug, you can feel comfortable knowing they’re not only going to be having a heap of fun, but will also be learning things along the way. From Write A Mats to the award-winning Water Wow!, every one of the M&D items you’ll find at Mothercare are carefully designed to encourage your child’s development in their early years.

Let your Child’s Imagination flourish with Melissa & Doug toys

With so much overstimulation all around kids these days by way of screens and a seemingly endless amount of extracurricular activities to help them grow, it’s little surprise that their ability to use their imaginations is perhaps more limited than it has ever been.

M&D toys refocus children’s play on natural learning to encourage freedom, curiosity, and creativity. Simplicity is the name of the game here, with straightforward and open-ended toys that encourage free play and everyday learning.

Dress-up sets like the Astronaut Role Play Set Pilot Role Play, and Melissa & Doug Chef Role Play are great ways to introduce your child to different occupations and settings in a fun and engaging manner. Coming with matching accessories, these outfit sets are suitable for ages 3 and up and promote imagination, communication skills, and creative play.

For kids who have already started primary school, M&D toys can be a fun way to expose them to a variety of topics and enhance what they’re already learning in school. The Write A Mat series - such as Melissa & Doug Write A Mat Division,Melissa & Doug Write A Mat Numbers,Melissa & Doug Write A Mat Alphabets, andMelissa & Doug Write A Mat Countries - teach concrete skills such as literacy and numeracy through fun and play.

The Water Wow! series - including Melissa & Doug Water Wow! Sports Water Reveal andMelissa & Doug Water Wow! Adventure - has also captured the hearts of parents worldwide. Each Water Wow! set includes colouring pages, connect-the-dot challenges, and search-and-find activities that will keep children endlessly engaged while honing their motor skills, early literacy skills, and visual discrimination. Perfect as a travel activity for your next long flight or car ride!

Frequently Asked Questions About Melissa & Doug Toys

1. What makes Melissa & Doug Write A Mats unique?

Unlike many other learning mats out there, the Melissa & Doug Write A Mats utilise a write-on, wipe-off type of crayon like the Melissa & Doug Write A Mat Crayons 5 Colors. The crayon can be easily wiped off with wet tissue or wet wipes, giving you a new blank slate for your child to colour and draw on all over again. Because your child can redo the activity over and over again – each time finding out something new – this reinforces learning by way of repetition.

2. What ages are the Melissa & Doug Water Wow! suitable for?

You might be thinking that because water is involved, it may very well get messy for younger kids! However, the Water Wow series by M&D are suitable for ages 3 and up. Each set includes an easy-to-hold, refillable water pen providing a mess-free painting experience every time. Plus, once the pages have dried they’re easily erased and can be reused over and over again, providing endless fun for your little one.

3. Which Mothercare store should I visit to buy MND products?

If you prefer to shop in person, Mothercare has a number of stores located throughout Singapore which stock a huge range of MND products. You can also get in touch with our via WhatsApp for complimentary advice on the latest mother and baby products, or to and get your queries answered.

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