Inspired by Einstein, Intended for Little Minds
Committed to Curiosity
Curiosity fuels discovery. It’s the driving force behind painting a portrait or building block towers as high as they can go. It propels us to run our fingers along the bark of a tree or strum a guitar to create a song. From toys to infant gear, to books to media, Baby Einstein meets children where they are, and inspires them to use curiosity to discover their place in the world. We celebrate each child’s unique gifts and individual development timelines and strive to support parents in their role as “Baby’s First Teacher.”
Our Learning Philosophy
We believe that play should be comprised of Open-Ended Experiences. That Real-World Discovery introduces great lessons and inspires curiosity. We believe that learning should be experiential, rewarding, and drive Confidence Development. That Multi-Sensorial Engagement helps us interpret and understand the world, and that Creative Thinking Stimulation supports mental agility. These principles make up what we call the Einstein Way and inspire our pursuit of creating products and content that prepare children for their future.
Award-Winning Products – Supported by Science
Baby Einstein is known for quality products that inspire exploration, boost confidence, and grow with children’s interests and abilities. Our toys and gear are intuitive, easy to use, and built with baby in mind so they’re encouraged to develop and thrive at their own pace. Montessori-inspired design and content rooted in STEAM provide a “whole child” approach that keep children (and parents!) playful and curious.
Education + Entertainment = Edutainment
We create intentional and inclusive media with a focus on interactivity and real-world discovery. Baby Einstein “edutainment” makes new concepts fun and attainable for small children. Our inquisitive, lovable animal characters introduce educational content like numbers, counting, first words, colors, manners, and world cultures in concrete, accessible formats through song and short, age-appropriate video programming.