In conjunction with the University of Trinity College Dublin, ClevaFoam® has been specifically researched, engineered, designed and manufactured for babies. The complete ClevaFoam® range offers the ultimate in comfort, support and luxury for babies and toddlers. ClevaFoam® is scientifically proven to reduce the pressure on your baby's head by 50% and increase support by 80% and aid in the prevention of Plagiocephaly (Flat Head Syndrome). The added benefit of Airflow ensures moisture is drawn away and airflow is increased for the ultimate "Snugability". What is Plagiocephaly (Flat Head Syndrome)? Deformational Plagiocephaly, The medical condition more commonly known as 'Flat Head Syndrome'. Plagiocephaly affects many infants since the widespread introduction of placing babies to sleep on their backs in order to prevent cot death (SIDS). Torticollis is another condition that can also lead to the Flat Head Syndrome. Due to the nature of the condition, which is a tight or shortened muscle in one side of your baby's neck causing the head to tilt or turn to one side, resulting in the infant resting its head in the same position and therefore becoming flattened at that point.